Wednesday, June 11, 2014

Green Communications Initiative, June 15

GreenCommunications Initiative is a nonprofit public benefit corporation devoted to people consuming less. Join them at the Green Tent this Sunday as they introduce their Walk-A-Mile Campaign! They'll have environmentally themed games for kids and face-painting. Well-known local artist Ralph Guthrie will demonstrate how to turn plastic trash into fine art. Visitors who take the pledge to Walk-A-Mile are automatically eligible to submit selfies for prizes in their Best Walk-A-Mile Photo Contest!

Learn about GCI’s ConsumeLESS Makeovers - a program to promote concrete and simple ways for consumers to positively impact our environment. It is a re-interpretration of the advertising staple where the Plain Jane Before is transformed into the glamorous After - conceived as a series of campaigns that each address a specific area of human overconsumption. 

Campaigns will include such hot-button consumer issues as single-use plastic and plastic packing, overuse of water, clean oceans, alternative energy/fossil fuel dependence, energy conservation, car culture, water conservation and biodiversity. In each case, the focus is on what we, as consumers, can do to affect a positive outcome on the issue and to shift the tide of human overconsumption.

True environmental change requires reduction of human material consumption on a scale massive enough to represent a tipping point. Communication is a process that by definition involves sharing. At the root of communication is a community. Together we must take the initiative to protect and preserve the health of our miraculous blue and green planet.

Walk-A-Mile is the first in GCI's series of ConsumeLESS Makeovers. It’s simple: participants pledge to walk/bike/skateboard/hula hoop any errand or commute </= 1 mile. The obvious benefits – better health, exercise, weight loss, more time with friends, family, dog – add to the potential for $$ savings in lowered fuel costs and supporting local business and community. Most important, it’s a simple, feel good way to make a positive impact our environment.

Statistics indicate that the overwhelming majority of American commutes are short distance. A whopping 30% are between 1-5 miles. If we can Walk-A-Mile to reduce this figure, we can have a tremendous impact on the successful reduction of carbon in our atmosphere and ultimately, the effects of climate change. Green Tent visitors who take the Walk-A-Mile pledge are automatically eligible to submit selfies for prizes in GCI's Best Walk-A-Mile Photo Contest!

See GCI's Facebook page for more information.

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